BAADER innovation food processing logo

People - Passion - Processing

Sep 30, 2020

The outbreak of the COVID-19 pandemic required us to quickly switch to digital collaboration at a distance. To keep in touch with our customers, BAADER was eager to find new ways of engagement and kickstarted the BAADER Digital 2020 project.

“This project will create different digital and virtual ‘worlds’ around our brand, products and services, to which we can invite our customers as well as our partners and even hold training sessions at a distance”, explains Julia Fuamba, Global Head of Corporate Communications.

Tomorrow, October 1st, 2020, BAADER will launch two important project pillars: BAADER Stream and Salmon Sessions. The Salmon Sessions will be a series of ten episodes – and pilot –focussing on the entire BAADER Salmon Processing Line. It will present processing equipment and solutions, as well as the company’s digital engagement and will include product enhancement, the launch of new products and service offerings.

Salmon Sessions Host Chris Brow during video production

Dennis Lohmann, Head of Product Management Fish says: “With Salmon Sessions hosted on BAADER Stream, we can address a dual need: to offer a broad portfolio of product presentations that pay justice to the quality of our machinery and the creation of a suitable place to host and watch these videos”.  

From left: Julia Fuamba, Dennis Lohmann, Oliver Fuchs

Format: Infotainment that Promotes New Product Features

And we will go a step further. Running every Thursday until December 10th,2020, the sessions will use a lively, informative and entertaining TV-kind format including live demonstrations at the BAADER Technology Center in Lübeck, Germany.

Hosted by Chris Brow and Dennis Schreiber, VP Sales & Service Fish, the sessions will focus on various aspects of superior salmon processing solutions. The episodes will feature more than twenty BAADER experts who will present their knowledge and insights in their very personal way. From product managers, like Dennis Lohmann, software and digitalization specialists to service and training experts and of course mechanical, project and sales engineers.

"A large part of the market value of our products, solutions and services lies in the people who design, build, constantly rethink and improve them," highlights Oliver Fuchs, Global Brand & Brand Communication Manager. "Making these people and the value they bring to BAADER through their expertise and passion visible and tangible is an important aspect of our brand image."

Tracing new ideas for digital communication

After each session, these BAADER experts deepen the respective topics with further background information on Intrafish. With new product launches and solution upgrades to be presented until mid-December, we will demonstrate our aim to improve the world’s food supply by creating products, solutions and services that are setting new standards for food safety, sustainability, quality, animal welfare, maximum resource utilization, efficiency and traceability.

Setting up the studio at the BAADER Technology Center in Lübeck, Germany
Preparing to shoot the pilot for the BAADER Salmon Sessions

Join the first starting at 2 pm GMT+2 this Thursday, October 1st, on BAADER Stream. Don’t miss the opportunity to stay tuned by subscribing to our newsletter.

© Picture Credits: