BAADER to showcase “True Performance” at VIV Europe 2026

BAADER will present its VIV Europe 2026 exhibition concept under the guiding theme of 'True Performance'.

From 2 to 4 June 2026, visitors to booth 11-A030 in Utrecht will see how BAADER is making poultry processing more reliable, transparent and controllable under real production conditions.

With 'True Performance', BAADER addresses a key challenge for poultry processors: performance must not depend on isolated peak moments, but needs to be stable, measurable and manageable across the entire production process. Against the backdrop of fluctuating bird intake quality, high-speed processing requirements, biosecurity pressure and tighter regulation, processors increasingly need solutions that reduce variability, detect deviations early and protect yield.

True Performance means making poultry processing not only faster or more automated, but consistent, transparent, and reliable,” says Nicolas Groth, CEO BAADER Poultry. "What matters is that our customers know what is happening in their production at any given moment – and can intervene before small deviations turn into measurable losses. During times of ever-increasing demands by regulatory authorities, labour challenges, versatile market requirements and margin pressure, there is an increasing need for continuous data-based process improvements. Therefore ‘True Performance’ becomes more and more relevant for our valued customers around the globe.”  

At VIV Europe, BAADER will show how real-time data can help optimize processing in a more proactive way:
immediate visibility instead of end-of-shift surprises, early intervention instead of post-production corrections, and fact-based decisions instead of assumptions.

A central element is BAADER’s digital ecosystem, which brings together data from different process steps. It creates a shared view of operations, quality assurance and management. This allows processors to consistently monitor performance, yield and process stability across the entire production line.  

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For more information, please contact

Harald Ehren
Global Head of Corporate Communications
Mobile: +49-174 694 2500
Email: press@baader.global

About BAADER

With over 100 years of innovation, BAADER has solidified its role as a global leader in food processing solutions, extending its expertise beyond fish and poultry to revolutionize the industry through digitalization and data analytics. Operating in over 100 countries with a dedicated workforce of 1,600 professionals, BAADER is committed to providing specialized solutions that prioritize quality, efficiency, traceability, profitability, sustainability, and animal welfare. BAADER: Innovating food value chains for a century, committed for a lifetime.

More details on BAADER can be found at www.baader.com or BAADER@VIV2026.