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Atlanta, IPPE 2026 – A new role, a new team, and one of the world’s most important gatherings for the poultry industry: In this video from IPPE 2026, Nicolas Groth, CEO of the BAADER Poultry Division, shares his impressions from his first weeks at BAADER — and his first IPPE visit representing BAADER.
From day one, Nicolas has focused on what matters most: close customer dialogue, a strong team spirit, and practical innovation that delivers value on the processing floor. In the video, he introduces himself in a personal, approachable way and reflects on the energy at the show, the conversations at our booth, and what he is taking back from Atlanta for the weeks ahead.
What I value most is the direct exchange — with customers, with colleagues, and with a team that wants to make a difference.