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“The goal is simple: to help processors stay competitive in a demanding and fast-changing market.”

In this Interview: Matthias Hoffmann (CTO and Head of Digitalization BAADER Group)
MAy 11, 2026

The impact of SPG26 / SEG26 continues.


Between a packed schedule of meetings, we still had the chance to catch up with our CTO BAADER Group and Head of the BAADER Digitalization Division, Matthias Hoffmann, directly at Seafood Expo Global/Seafood Processing Global 2026 - to hear some of his impressions and insights.

But see for yourself …

From the BAADER booth in Barcelona, Matthias shares why automation, AI and digital intelligence are becoming key drivers for the future of seafood processing.

Matthias Hoffmann, CTO and Head of Digitalization at BAADER Group, standing in a trade show booth with monitors and people in the background.