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Turkey: Elevating Sea Bass Processing with Trusted Innovation
Sürsan Su Ürünleri AS has come a long way since it was founded in 1981. These days, Sürsan’s mission is to produce premium fresh or frozen sea bass and sea bream fillets.
The company first opened its doors back in 1981, focusing on fishmeal and fish oil. Over time, its operations expanded — first into fish farming in 2008, and then into processing in 2012. These days, Sürsan’s mission is to produce premium fresh or frozen sea bass and sea bream fillets.
Fillets are really our main product. We’re proud to be one of the leading producers of Sea Bass and Bream fillets in Turkey
With over 25 years of experience in fish processing, Kerem Göksel had already seen many types of equipment and systems used around the world. One name, however, had stood out consistently over the years.
I know BAADER for a long time because I've experienced in fish processing for 25 years, and I have seen other BAADER machinery in Europe, where I visited factories and customers. So I knew it was the best manufacturer of fish processing and equipment.
When BAADER began developing the BAADER 589 filleting machine specifically for Sea Bass, Sürsan immediately took notice. For years, manufacturers had tried to tackle the complexity of filleting this type of fish — with limited success. But BAADER’s reputation gave Sürsan confidence.
We already knew and trusted BAADER,” Kerem said. “When we saw what their machine could do, it just made sense to be one of the first companies to implement it.
Before making the switch, Sürsan relied on manual filleting — a labor-intensive process that involved around 200 operators working in three shifts. As demand grew, adding more staff became increasingly difficult. Like many companies in the industry, they were feeling the pressure of a tight labor market.
We reached a point where we couldn’t keep scaling by hiring more people. We needed a better solution.
That solution came in the form of BAADER 589 Filleting in combination with IS026 for exact heading. Since integrating these machines into their operations, Sürsan has seen clear improvements — not just in output, but in product quality as well.
The difference in the fillets is obvious. There’s less damage to the fish, no gaping, and far fewer cutting mistakes. That means we’re not wasting product the way you sometimes do with manual work.
Beyond quality, the biggest shift has been in efficiency. Although the machine still requires some staff to operate, the number of workers needed has dropped by about half.
That’s a huge cost saver,” they noted. “And at the same time, we’ve increased our overall capacity — something we couldn’t have done without automation.
When asked what comes to mind when thinking of BAADER, the answer came without hesitation: “Innovation, reliability, and technology.”
When I think of BAADER, three words come to mind: innovation, reliability, and advanced technology,” the spokesperson concluded. “It’s a partnership that’s helped us move forward.
