Eight Questions for Harry Otter: Presence and  Partnership —  That’s What Makes the Difference

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‍1. Harry, what is the core purpose of BAADER Poultry’s international service team?
‍Our work begins long before a machine goes into operation. We start building customer relationships in the earliest phase of a project - already during installation planning. That’s when we deepen our understanding of the processor’s environment, align the solution with their operational needs, and establish a strong foundation of trust. Successful commissioning, smooth handovers, and clear training procedures ensure that customers can operate, maintain, and clean their lines at the highest standard from day one.

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2. Reduced downtime is a decisive factor for poultry processors worldwide. How do you address this?
‍Downtime must be as close to zero as possible - that’s the target. For more than 20 years, we have collected lifetime data for all critical spare parts. This allows us to predict precisely when parts need to be replaced. Based on that, we create bespoke service plans and spare-parts kits for every single customer. Nothing is generic. It’s tailored to bird weight, line speed, and operating hours.

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3. What kind of service solutions do you offer?
Everything from a simple spare-parts kit with a maintenance map to a full-service agreement where BAADER delivers all parts, plans every interval, and provides the people to execute the work. Customers can choose the level that fits their process, capacity, and internal resources.

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‍4. Many processors are increasing line speed due to global market growth. Do you act as consultants as well?
‍Absolutely. The poultry market is growing fast, and processors need higher throughput. To support that safely, we develop customized upgrades and line optimizations for each plant - based on product type, floor space, and existing equipment. It’s never „start full speed immediately.” We scale up step by step in a controlled way, ensuring operators and maintenance teams grow with the line.‍

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5. How do you support training?
‍Training is part of every project handover. But in service agreements, we build in continuous support visits. Our specialists work directly with maintenance, hygiene, quality, and operational teams to analyze root causes, solve challenges, and improve daily routines. It’s not just troubleshooting - it is long-term capability building.

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6. Would you say BAADER is leading in service excellence?
We aim to be best in class. Our strength is continuous presence — on site and remote. Customers know we are always there: to guide, to optimize, to prevent issues, and to keep performance high.

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7. Can you give an international example of close partnership?
A strong one comes from the Middle East. Plants there typically run more than 20 hours a day, six days a week — with extremely narrow service windows. With customers like Balady Poultry Saudi Arabia, we developed a bespoke longrunning maintenance program that keeps performance high while respecting these tight schedules. Cooperation and trust were essential — and the results were outstanding.

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8. Are BAADER service offerings globally aligned?
Yes. Whether a customer is in the United States, UK, the Middle East, South America, or Asia, they receive the same quality of service, the same product portfolio, and the same structured approach. That consistency is one of our major strengths.