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Fish & Chips: The Digital Twin as an Efficiency Booster

Hendrik Hansen, Head of Control Systems R&D at BAADER, was invited as a guest speaker on the latest episode of the German Siemens podcast ‘Einblick. Zweiblick. Weitblick.’
March 04, 2026
Computer screen displaying 3D CAD software with a mechanical design and red highlighted parts next to a blue microphone icon with sound waves.

When it comes to our digital twin, Hendrik Hansen knows his stuff. He was recently invited, together with Marek Schade (from Siemens), to talk about the use of our BAADER solutions in collaboration with Siemens.

We now have individual digital twins. In practice, however, we offer complete factories for customers. It would be great if we could also digitally map the entire factory with the help of the twins. That would be a step towards the industrial metaverse. And I think that has huge potential for the future, and digital twins as a technology are actually a prerequisite for that.
Hendrik Hansen,
Head of Control Systems R&D at BAADER

The teaser for the podcast episode reads as follows:

The Lübeck-based mechanical engineering company BAADER specialises in automated fish processing and has been using digital twins for some time to develop and optimise its high-tech systems. Machines that are also used on ocean-going vessels must be designed to be particularly robust, reliable and fail-safe, which is why Baader relies on digital tools from Siemens. Listen to the podcast by Hendrik Hansen (BAADER) and Marek Schade (Siemens) to find out how this makes prototype development faster, cheaper and even more space-saving."