First Seafood and BAADER: A Partnership That Drives Progress

In Norway’s seafood industry, First Seafood has long been known for delivering both whitefish and premium salmon products to the Norwegian and export markets. But behind the scenes, the company has been quietly reinventing how seafood is processed. With major investments in state-of-the-art technology and a focus on smarter, more reliable production, First Seafood’s collaboration with BAADER has become a defining moment in its journey.

"We’ve invested in the most modern equipment, and we see even greater potential ahead—that’s why we chose BAADER",

‍says Roy Olsen, COO at First Seafood.

A Factory Built for the Future

"We’ve built a complex factory, doing things that haven’t been done before,” Sunnes says. “And BAADER has delivered on our expectations".

Stated CEO Andreas Sundnes

The choice of partner was deliberate. After looking at results from other seafood producers and meeting BAADER’s team, the decision was clear. The partnership was built not just on machines, but on shared ambition.

Collaboration that Drives Progress

From the start, both companies have treated the project as a joint effort in innovation.

“They’ve been with us all the way,” Olsen explains. “We’ve challenged each other, set high demands, and worked side by side to develop new technology. To stay ahead, that kind of collaboration is essential—both now and for the future.”

This approach has allowed First Seafood to refine every part of its process, from raw material handling to final inspection, blending experience with cutting-edge automation.

A Game-Changer in Production

The centerpiece of the new factory is the Fillet Inspector, a breakthrough system that’s changing how sorting is done.

“It took some time to get it running perfectly,” Olsen admits, “but now it’s giving us sorting possibilities no one else has achieved. The flexibility it offers is incredible—most people don’t realize how far this takes us.”

Sundnes agrees, highlighting how the system reshapes production from the ground up.

“The biggest difference between what we had before and our new setup is that the Fillet Inspector plays a central role,” he says. “We can process challenging raw materials quickly, and the machine handles sorting automatically. We started with colour grading, but now we’re exploring options for size and even skin detection.”

Trust in Every Detail

For First Seafood, technological innovation means little without dependability.

“Reliability is the most important thing for us,” Olsen stresses. “Speed and yield are important, but trust in the equipment comes first.”

That trust has only deepened as the partnership has grown.

“Our collaboration with BAADER gets stronger every day,” Olsen says. “We bring our processing knowledge, they bring their engineering expertise—and together we’re creating something truly remarkable.”