Press Area

BAADER starts 2026 with a strong presence at the International Production & Processing Expo (IPPE) in Atlanta, taking place from January 27 to 29. At this global industry platform, BAADER puts poultry processing at the center of its innovation agenda – complemented by AI-driven digital solutions that help processors unlock measurable value in an increasingly competitive market. Booth C31159 | Atlanta, USA | January 27–29, 2026

The BAADER Group is strengthening its global brand and marketing activities: with immediate effect, Joachim Wallenstein has been appointed Director Global Marketing.

BAADER, a global leader in food processing technology, will participate in World Food India 2025 at Bharat Mandapam, India’s flagship event for the food and agribusiness sector, held from 25 - 28th September in New Delhi.

BAADER has been recognised by the business magazine Markt und Mittelstand as one of the 50 most significant mechanical engineering companies in Germany.

BAADER inaugurated its first production facility in Asia: BAADER Food Systems Asia in Shah Alam, Malaysia. The new site strengthens BAADER’s commitment to the region by enhancing customer proximity, fostering innovation, and supporting local economic growth.

By repurposing what would otherwise be excess material, food processors utilize every gram of usable protein, maximizing its value and minimizing waste. At booth D065 in Hall 8, visitors can learn how this works and discover the versatility of the Refiner series from BAADER during IFFA 2025.

BAADER kicks off 2025 with a strong presence at the International Production & Processing Expo (IPPE), which will take place in Atlanta from January 28 to 30. At this global platform, BAADER will showcase its vision for the year ahead, centered on innovation, sustainability, and global growth.

By focusing on harvesting every gram of edible meat and maximizing its value, we uphold a deep respect for our resources while simultaneously making sound business decisions.

The BAADER Group announces that Matthias Hoffmann has taken over the position of Chief Technology Officer (CTO) effective 15 January, assuming responsibility for key strategic areas.