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BAADER and EMYDEX: Pioneering Digital Transformation in the Food Processing Sector

Jul 20, 2023

From left to right: Dr. Norbert Engberg, CEO Digitalization BAADER; David McMahon, CEO EMYDEX, Petra Baader, CEO BAADER Global SE; James Grennan CTO EMYDEX; Dr. Nils Grenda, Chief Corporate Secretary BAADER

In a world where digitalisation is the key catalyst for industry evolution, we at BAADER have taken a strategic leap towards digital transformation in the food processing sector. The company has secured a majority stake in EMYDEX Technology, a move that not only amplifies the digital expertise of BAADER but also fuels EMYDEX's expansion and market penetration.

Founded in 2004 in Ireland, EMYDEX has grown into a global leader, delivering scalable Manufacturing Execution System (MES) software solutions that tackle the complex challenges of process management in the food industry. Its premier solution is now implemented in food processing facilities across Canada, New Zealand, Australia, and Southern Africa.

The acquisition of EMYDEX signifies a substantial milestone for both entities. BAADER intends to incorporate its digitalisation division across all food processing sectors, providing innovative EMYDEX MES solutions to customers in the red meat and poultry industries. Conversely, EMYDEX's international expansion plans will be enhanced by BAADER's market dominance and global reach. This strategic alliance will enable both companies to deliver expanded and synergistic product offerings to their customers.

BAADER and EMYDEX share a high degree of complementarity in terms of products, industries, and geographical presence. While EMYDEX excels in red meat, BAADER specialises in fish and poultry processing. With EMYDEX, BAADER will extend its digital solutions and expand its software offerings for third-party equipment.

BAADER underscores with this acquisition its long-term strategy to become a comprehensive processing solutions provider and to spearhead digitalisation, thereby promoting growth. The collaboration with EMYDEX is poised to unlock new markets and opportunities, setting the stage for an influx of digital products, including cutting-edge technologies like AI solutions

The leadership of both companies expressed their enthusiasm over the successful acquisition. Petra Baader, CEO of BAADER Global SE, stated, "This significant step is set to enrich our portfolio offerings. As a vital strategic pillar for the BAADER Group, digitalisation will be substantially reinforced through this acquisition, promising enhanced value for our customers in the future. We warmly welcome the entire EMYDEX team to the BAADER family."

David McMahon, CEO of EMYDEX, reciprocated these sentiments, "Today marks a milestone for EMYDEX as we unveil the details of our strategic partnership with BAADER. BAADER, with its similar culture and ethos, as well as the access it provides to new markets, was the perfect partner to propel EMYDEX into the next phase of its journey."

The acquisition aligns seamlessly with our strategic goal at BAADER to spearhead swift digital transformation and software advancements in the food industry.

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